Games
3 metrics- D1 retention
- Share of players who come back the next day.
- D7 retention
- Share still playing a week later.
- Playtime / day
- Minutes an average player spends, which drives ad revenue per user.
Publishing for indie devs & small studios
Got an app or game that's stuck?
Building got easy. Getting users didn't. Send it to us: every submission gets a store listing review, and our top picks each week get a UA test paid for by Merakos.
No upfront fees
App stays on your account
Public only if you say yes
Every test report includes
- D1 retention
- D7 retention
- Playtime
- Trial conversion
- Verdict
How it works
Everyone gets feedback. The best get budget.
Three tiers, each one narrower than the last. Your app moves up on its numbers alone.
Every submission
Top picks
Winners
-
Every submission
FREE
Store listing review
Notes on your icon, screenshots, title and keywords: the things that decide whether a store visitor installs.
-
Top picks each week
FREE
A UA test, paid by us
We make the ad creatives and buy real installs. You get retention and engagement numbers, a verdict, and a scorecard you can share.
-
Winners
SHARED UPSIDE
We scale it with you
If the numbers work, we propose publishing terms: UA budget, monetization and store growth. You decide whether to take them.
From submission to scale
What happens after you hit send
You send it
A store link or test build, plus a few lines about it.
We review
Every submission gets store listing notes back.
We test
Top picks get ad creatives and real paid installs.
You get a scorecard
Retention, engagement and a verdict, ready to share.
We scale winners
Publishing terms, if the numbers work and you want them.
What we measure
The numbers that decide if paid growth works
Apps and games win in different ways, so each gets its own scorecard. The verdict also weighs what installs cost in our test; that number stays with us.
Apps
3 metrics- D1 retention
- Share of users who open it again the next day.
- D7 retention
- Whether people keep using it once the novelty wears off.
- Install → trial
- Share of installs that start a trial or reach the paywall.
What you keep
Your app stays yours
You keep the account, the code and the final say.
- No upfront feesThe review and the test cost you nothing.
- Your account, your appDuring the test, the app stays on your store account.
- Public only with a yesSay no and your scorecard stays private between us.
- No obligationA good test commits you to nothing. Any deal is yours to accept or decline.
Preview mode
This form isn't connected yet, so nothing you enter is sent anywhere.
Received
Thanks, we've got it.
We go through submissions every week. If yours is picked for a UA test, we'll email you about what we need before anything starts.
Preview mode: nothing was sent.
Do I have to give you my app?
No. The review and the test run while the app stays on your store account. Publishing terms only come up if the test goes well and you want to talk.
What does it cost me?
Nothing. We pay for the ad creatives and the installs in the test.
What do you need from me for a test?
It depends on the app. We'll tell you exactly what we need before the test starts, and nothing starts until you agree.
How do you pick which apps get tested?
We look at the store page, the core loop or main feature, and whether paid installs have a realistic chance of paying back. We test a few each week.
Will my results be public?
Only if you tick the box in the form, and you can still say no before a scorecard goes up.
Do you take vibe-coded or AI-built apps?
Yes. We judge what players and users do, not how the code was written.
Your next install could cost less than you think.
Send it in and find out with real numbers.
Send your app or game